Review of transcripts of supposedly invariant opinion surveys reveals, rather than suppressing their individual linguistic styles, interviewers make changes in scripted introduction and add unscripted answer-acknowledgments and commentary throughout interviews. Although this is a response to U.S. value of individuality in discourse, it conflicts…

Analysis of a sociolinguistic interview reveals repeated presentation of ideas, words, expressions, and structures. These recurrent devices and patterns increase the effect of arguments. The immediate purpose is the listener's acceptance of the speaker's views. There is also a concern to gain recognition of the speaker's opinion of self and his…

Suggests an alternative approach to the variable rule method of accounting for linguistic variability. This alternative approach, which is sensitive to social context and the relevance of meaning, is used to support an analysis of "-ing/in'" variability in some North American industrial workers' speech. (SED)