Discusses the effectiveness of advertising texts in manipulating public opinion. Emphasis is placed on the connotational aspects of the texts in question. (Text is in French.) (TL)

A discussion of social factors in language usage in the framework of sociolinguistics as defined by Labov. Some topics considered are: language as social practice, elements of a socio-differential phonology of /r/, variation in formal style, and an outline of a sociology of variation. (Text is in French.) (AMH)

Special issue devoted to research and the teaching of French in the elementary school. (VM)

Following a summary of various theories of language levels, a limited number of textbooks are examined according to their orientation toward either a descriptive analysis of the language or encouragement of expression and creativity among students. A bibliography of textbooks, books and articles is included. (Text is in French.) (AMH)

A study of the spoken French of 120 residents of Montreal. The researchers were interested in the linguistic and social factors influencing the use of "avoir" and "etre." Results show that this usage corresponds to a tendancy to regularize conjugations. (Text is in French.) (AMH)

This article describes a study attempting to correlate language style in elementary school children with sociocultural factors. (Text is in French.) (CDSH/CLK)

A brief study of terms of address and reference in three examples of regional French of the departments of Sarthe and Mayenne. The questions raised in the study deal with ethnology, ethnolinguistics, popular or familiar French and traits of spoken French. (Text is in French.) (AMH)

A discussion of syntax and different kinds of expression based on discourse analysis of children aged ten to twelve. The extent to which linguistic structures and syntax are determined by the type of language usage and expression is studied. (Text is in French.) (AMH)