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Direct linkRanjan, Jayanthi; Bhatnagar, Vishal – Learning Organization, 2011
Purpose: The purpose of the paper is to provide a thorough analysis of the concepts of business intelligence (BI), knowledge management (KM) and analytical CRM (aCRM) and to establish a framework for integrating all the three to each other. The paper also seeks to establish a KM and aCRM based framework using data mining (DM) techniques, which…
Descriptors: Knowledge Management, Business, Data Processing, Decision Making
