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Direct linkSwift, Peter E.; Hwang, Alvin – Learning Organization, 2008
Purpose: This paper seeks to present organizational learning processes of knowledge accumulation, articulation, codification and subsequent routine development in a marketing services organization where judgment and rules of thumb were more the norm than codified knowledge and explicit routines. The case illustrates how organizational learning…
Descriptors: Learning Theories, Codification, Learning Processes, Leadership
