In the library world, there seems to be a fundamental conflict between reference and readers' advisory (RA). But in fact, the two are similar in approach, an insight that goes back to James Wyer's 1930 "Reference Work: A Textbook for Students of Library Work and Librarians." It defined the reference librarian as a mediator of information,…

All those who dream of working for themselves and being their own boss, whether they are fresh college graduates, recently unemployed, or newly retired from one career, have a thousand questions about where and how to begin. New entrepreneurs especially will need professional, expert help to start and run a small business effectively and…

There's a lot of focus on the "Next Gen" librarians out there bringing a youth perspective that's supposed to shake things up and introducing new ideas and practices into a profession that sometimes moves forward at a glacial pace. But the ideas of the new generation do not invalidate the work done by those who came before. In fact, change in…

The lyrics from the Ervin Drake song made famous by Frank Sinatra, "It Was a Very Good Year," kept coming to mind in 2010, despite the economy. While the quantity of works produced declined, and publishers suffered along with everyone else, there was no diminution in quality. With reduced budgets for collections, librarians were forced to make…

This article presents an interview with Casper Grathwohl, VP and publisher of reference at Oxford University Press (OUP), regarding his background of reference publishing, his role in OUP, and his plans of moving on with Oxford Bibliographies Online (OBO). Over the past 12 years, Grathwohl, has led a successful transition of the venerable…

Genre is a hot issue in readers' advisory (RA) circles right now. Many people are looking at how genre functions and morphs. Studying a genre is not a new idea. Over two decades ago, and even longer in less formal ways, librarians began gathering to study genres--asking such questions as in what genre does this book fit and why, what are its…

In this article, the authors discuss how the University of Rochester's two-year ethnographic study reveals what students do on campus and how the library fits in. Under Nancy Fried Foster's guidance, teams of librarians and staff conducted a two-year investigation. The goal: to improve the libraries' reference services, facilities, and web pages…

If the resort city of Anaheim, California, home of Disneyland and its "imagineers," marked a departure from the urban reality of the typical American Library Association (ALA) annual conference, it was impossible, at this 2008 meeting, to avoid urgent library issues. How do libraries maintain their value and cultural presence as users…

Readers' advisory (RA) librarians use appeal to translate between readers and books, to make connections between readers and myriad other title possibilities based on the effects of the story. Appeal addresses the elements of books that readers respond to, the features that "draw a reader into a book" and help shape a particular reading…