This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.

Outlines expected changes in information-handling technology and related activities. (PF)

Contains reprints of four articles showing that librarians foresaw the impact of technology on libraries: (1) "Copyright and the Future of Authorship" (Barbara Ringer); (2) "Inventions and Books--What of the Future?" (Ethel M. Fair); (3) "The Changes Ahead" (Lowell A. Martin); (4) "Trial by Computer" (Basil…

Describes one library's use of technological innovation to provide Associated Press updates over the library's 24-hour dial-up service during the Persian Gulf War. Suggests five rules for innovation: (1) develop a shared vision; (2) foster frequent, formal, and informal communication; (3) empower employees; (4) take limited risks; and (5) use, but…

Discussion of the information crisis focuses on possible new forms of library collections. Topics discussed include the rising quantity and costs of publications; improvements in access through new technologies; vendors' plans using electronic text; information flow; economics factors, including user fees; and the role of the commercial sector.…