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Prusak, Laurence; Matarazzo, James M. – Library Journal, 1990
Summarizes results of a survey on the value of the corporate library and presents a strategy for successful information management: (1) learn the information needs of senior executives; (2) be businesslike; (3) defend your turf; (4) segment the market; (5) market to those who need information; and (6) be involved in the business. (Three…
Descriptors: Corporate Libraries, Information Management, Information Needs, Library Administration
