This article offers five ideas librarians should review every now and then to make sure the right services are being offered in the most effective manner to the people they serve. These five exercises or ideas may not be completely easy but neither are they difficult or expensive. However, they will guarantee an increased awareness of, and…

Unless library managers assume a leadership role in the information society and truly manage libraries, others will assume the responsibility. Thus far, they have not provided such leadership and have failed to effectively use innovative managerial techniques to administer the library. (RAA)

Summarizes results of a survey on the value of the corporate library and presents a strategy for successful information management: (1) learn the information needs of senior executives; (2) be businesslike; (3) defend your turf; (4) segment the market; (5) market to those who need information; and (6) be involved in the business. (Three…

This analysis of life style data on a random sample of 423 adults demonstrates the value of such data in identifying the needs and interests of a community, and suggests ways in which such information can be used in planning and promoting public library programs. Twelve references are listed. (JL)