As blogging software has grown increasingly user-friendly, many libraries are employing blogs to make their web presence as inviting and interactive as their bricks-and-mortar counterpart. Libraries are reaping the rewards, too: well-written, frequently updated public blogs help librarians relate to their patrons, generate support for new building…

Freedom from the necessity for technical understanding of online technology allows librarians to focus on the human factors in online interaction. This article discusses estimates of Web use, need for user assistance, alternative sources of information, information overload and relevance, Internet identities, pornography and library policy, and…