Six years ago, the author shared some strategies on managing a cutback ("Budget Shortfalls," "Library Journal" 5/15/03, p. 34-35). Now, people are in an even more severe economic downturn. In this article, the author offers some additional tips on how to cope with more budget shortfalls during this recession.

Public will--which effectively positions libraries as the critical educational, social, cultural, and recreational resource they so clearly are--goes beyond better promotion, clearer communication, or more partnerships to infect the people in a community with the bug to act on their notion that libraries are good and to turn belief into action.…

Advocates development of libraries through statewide approach, using as an example the West Virginia library system where a conference on libraries was sponsored to increase citizen awareness and involvement. Workshops, outreach programs, open access, and library sharing are tools mentioned to make the library more useful to the individual. (SW)

They're two very different women with the same mission: outreach to medically underserved populations. Both work for the National Network of Libraries of Medicine. Becky Hebert (left) covers the Southeast/Atlantic region, and Siobhan Champ-Blackwell, the mid-continental region. They spend much of their lives on the road, exhibiting at minority…

Anyone who hires Loft Bell is getting two librarians: one who enthusiastically does the job, and another who develops new ideas, secures grants to fund them, and swiftly puts the ideas into action. There's nothing that makes a job more attractive to Bell than the freedom to try out new things. Jenny Levine, Internet development specialist at…

Literary festivals offer a unique proposition to libraries: host one, bring the reading public up-close and personal with writers of all kinds, and they will bask in the glory of that connection. Indeed, festivals can be the pathway for libraries to "own" the literary niche in their community. Bob Cannon, executive director of the Broward County…

The baby boom generation--those born during the post-World War II years 1946 through 1964--has a track record of rebellion that has caused startling cultural and social transformations, including rock 'n' roll, the peace movement, civil rights, and agendas we can be less proud of. Reports indicate that this generation is again poised to create a…