Self-service is a hit. From gas stations to banks to grocery stores--it has become table stakes for retailers who aim to satisfy an increasingly independent consumer. Libraries are no exception, and, in fact, with their card catalog past, they may well have been in the vanguard in enabling customers to find what they want on their own. Card…

This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.

The author of this article, a card-carrying member of the American Library Association (ALA), discusses her views on how difficult it is for some leaders to accept that this is the 21st century. She feels that people do not need to choose between blogs and printed text, because people can read both. She also feels that library shelves have room…

Reprints five articles originally published between 1933 and 1983 showing that the library field was ready to use technology: "People and Machines: Changing Relationships?" (S. Michael Malinconico); "Guilds or Technocracy?" (Margery C. Quigley); "The Librarian and the Machine" (Jesse H. Shera); "From the…