The purpose of this study was to identify attitudes of public librarians toward the marketing of library services and relate these attitudes to selected independent variables. A questionnaire was mailed to individual members of the New Jersey Library Association. Although most of the respondents had generally positive attitudes toward library…

Explores meaning of managerial accounting in libraries and discusses instructional program for students of library and information science based on experience in School of Library and Information Science at University of California, Los Angeles. Management decision making (budgeting, performance evaluation, overhead, resource allocation,…

Directors of academic, public, and special libraries were asked to relate curricula of master's degree programs in library and information science to their own perceived needs and preferences in hiring of junior professionals. Options for alternatives to education outside one-year degree setting were examined and ranked. Seventeen references are…

Argues that perception studies and ranking are lacking in validity and reliability because of small sample size, simplistic statistical analyses, and the evaluation of quality by educators. It is asserted that quality control is more valid when evaluated by the customers of education, i.e., the students. (11 references) (EA)

A study of library school faculty and academic library directors' perceptions of the educational quality of master's and doctoral programs in library and information science and of the professional contributions of library school faculties is reported. Perception rankings are compared to similar studies carried out in 1980 and 1986. (18…