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What Do Librarians Think about Marketing? A Survey of Public Librarians' Attitudes toward the Marketing of Library Services
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Shontz, Marilyn L.; Parker, Jon C.; Parker, Richard – Library Quarterly, 2004
The purpose of this study was to identify attitudes of public librarians toward the marketing of library services and relate these attitudes to selected independent variables. A questionnaire was mailed to individual members of the New Jersey Library Association. Although most of the respondents had generally positive attitudes toward library…
Descriptors: Library Education, Librarian Attitudes, Marketing, Public Libraries
Employer Preferences and the Library Education Curriculum.
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White, Herbert S.; Paris, Marion – Library Quarterly, 1985
Directors of academic, public, and special libraries were asked to relate curricula of master's degree programs in library and information science to their own perceived needs and preferences in hiring of junior professionals. Options for alternatives to education outside one-year degree setting were examined and ranked. Seventeen references are…
Descriptors: Core Curriculum, Courses, Employer Attitudes, Graduate Study
Sex Structuring in Academic Libraries: Searching for Explanations.
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Swisher, Robert; Du Mont, Rosemary Ruhig – Library Quarterly, 1984
This study of 357 academic librarians concludes that, even when professional characteristics (education, experience, publications, professional activity) are equal, women do not hold administrative positions in proportion to their numbers. Educational attainment is most important factor in reducing magnitude of relationship between sex and type of…
Descriptors: Academic Libraries, Career Ladders, Comparative Analysis, Employed Women