Demonstrates the application of a marketing technique, conjoint analysis, to the measurement of users' preferences for service patterns in an academic library. Eight references are cited. (FM)

Investigates the relationships between reference performance (dependent) variables and various quantifiable reference service characteristics (independent variables such as reference collection size). Statistical analysis indicated that reference performance was significantly related to the size of the reference collection, and to other…

This study, which focused on the extent to which Lake Forest College (Illinois) students were aware of library reference services, used interviews and a revised version of a survey used elsewhere. Findings showed student awareness to be relatively high, and that the methodology would work well in other undergraduate settings. (Author/EM)

Results of this study evaluating library reference service indicate a statistically significant difference at the .05 level between obtrusive and unobtrusive evaluation methods. Library staff answer a greater proportion of questions correctly when they are aware of being evaluated. The 30 questions used, a report form, and references are included.…