Explores the ways in which librarians keep up to date through the use of professional literature. Several current awareness services--bulletins, newsletters, table of contents services, bibliographies, and book reviews--are described, and the role of the popular library press is discussed. It is concluded that a more coherent current awareness…

Develops a comprehensive, unified, explanatory theory of librarianship by first making an analogy to the unification of the fundamental forces of nature. Topics include dependent and independent variables; publishing; acquisitions; classification and organization of knowledge; storage, preservation, and collection management; collections; and…

Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)