For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)

To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)

Selection of electronic resources--CD-ROMs, dial access databases, electronic journals, and World Wide Web products--requires a more extensive set of criteria than do print resources. Discusses two factors influencing collection development of electronic products: technology options and licensing issues, and outlines how traditional selection…

Libraries need to adapt their systems for the collection, preservation, organization, and distribution of information to take advantage of new technology and communication tools. Libraries that successfully adapt these systems will become a more central institution in the community served. (AEF)

Expanded resource sharing will be a feature of twenty-first century libraries. Discusses and illustrates, with reference to OhioLINK, steps to expanding resource sharing: joining a consortium, integrating intellectual access (catalogs and circulation), providing for physical and electronic delivery of materials, and integrating the collection…