Identifies research topics related to outcomes assessment in a networked environment and discusses issues affecting these topics. Proposes a framework to relate traditional evaluation components and terminology to the networked environment and identifies factors in the networked environment that affect assessment methods. Suggests outcomes…

Discusses the challenges facing digital library evaluation and suggests a conceptual framework for evaluation derived from the systems approach. A review of evaluation efforts in research and practice concentrates on derivation of criteria used in evaluation. Essential requirements for evaluation are stated. Discussed are constructs, context, and…

For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)

Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF)

Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)

Addresses importance of online databases as part of library reference collection and focuses on bibliographic databases (ready reference, print versus online migration, bibliographic utilities); selection/evaluation of online databases (vendor selection, individual databases); full-text databases; numeric databases; end-user searching; and use of…

Reviews meaning and theory of library collections and structure and enumerates ways that data on collections can be organized to reveal underlying global structure (links and connections between collections, parts of collections, and users of collections). Definitions of terms applying to eight models described in text are appended. (53…

Standard collection evaluation techniques appear to receive varying amounts of emphasis from one type of library to another. Differences in choice of technique arise from differing evaluation objectives, and choice of questions to be answered is determined by purpose(s) of library and additional factors (i.e., governance, clientele, size). (97…