Examines what differences libraries and librarians make, primarily from the perspective of geographical communities. States reasons why this is an essential research issue and describes contributions of current public library planning tools to the determination of impact. Examines the framework that is essential for the intellectual development of…

Examines four significant unanswered questions related to children's and young adult services in public libraries. After reviewing the existing knowledge base that can serve as scaffolding for the needed research, the author suggests strategies for refining and implementing this research agenda. (Contains 62 references.) (Author/AEF)

For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)

To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)