Presents brief overview of beginnings of public relations (PR) and identifies four major trends in library PR: increased library cooperation, recruitment of PR specialists for library staffs, adoption of marketing practices, and use of consultants and outside firms. Career opportunities are described within and outside of libraries. (44 sources)…

Effective promotion and communication of public library services is essential. The following questions are examined: (1) Why promote? (2) What should be promoted? (3) How much promotion/communication needs to be done? (4) What is the best way to promote/communicate? and (5) What are some of the potential pitfalls? Thomas Smith's "Hints to…

In this brief survey of the kinds of services being provided for the aging, the confusion as to who the aging'' are is discussed as it affects those services. Examples of extension programs, group activities, mobile units, drop-in centers and use of special equipment are given. (40 references) (KE)