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Peer reviewedKrieg-Sigman, Kelly – Library Trends, 1995
Effective promotion and communication of public library services is essential. The following questions are examined: (1) Why promote? (2) What should be promoted? (3) How much promotion/communication needs to be done? (4) What is the best way to promote/communicate? and (5) What are some of the potential pitfalls? Thomas Smith's "Hints to…
Descriptors: Administrative Problems, Advertising, Community Satisfaction, Evaluation Criteria
