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Willner, Richard A. – Library Trends, 1993
Discussion of corporate library management focuses on a historical perspective of the current management environment in corporate libraries. The maturation of the information industry is described; library management versus information management is considered; and changes needed in professional education are suggested, including a more…
Descriptors: Corporate Libraries, Curriculum Development, Educational Change, Higher Education
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Koenig, Michael E. D. – Library Trends, 1993
Discusses changes in educational requirements for library-oriented careers in information management caused by developments in the for-profit sector. Highlights include the role of technology; the growth of special library, corporate, and information industry employment; mobility of information professionals; and the interdisciplinary nature of…
Descriptors: Change, Corporate Libraries, Employment Qualifications, Higher Education
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Smith, Duncan – Library Trends, 1995
Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)
Descriptors: Access to Information, Case Studies, Facility Improvement, Higher Education