Discusses strategic planning in libraries and outlines a cost-finding methodology to help library administrators practice strategic budgeting. Highlights include identifying products and services; types of budgets; types of costs; creating an enhanced operating budget; creating a program budget; and outputs and unit costs. (Contains six…

Discusses personnel cost projections as a component of overall academic library planning. Topics addressed include strategic planning; the impact of the external environment; accountability; visions and values; technology and personnel costs; new program initiatives; client-centered philosophies; cost studies; and the personnel program cost…

Presents budgeting requirements that are needed to meet the electronic library needs in small- and medium-sized academic libraries based on library automation activities at Southern Methodist University (Texas) and a review of the literature. Highlights include cooperative ventures; fund raising; personnel needs; benefits of automation; strategic…

To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)

Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)