Criticizes psycholinguistic experiments where messages are presented in vacuo and where the linguist has no intention of conveying a message to the subject, who fills in his own contextual frame. When utterances were presented with pictures, they were remembered more accurately than when they were repeated ten times. (SCC)

This article stresses the need for examining the total context of language, including the biological characteristics of the speaker, and anthropological, psychological, geographic, and socioeconomic factors. (CLK)