Implementation is a more important management problem than design of marketing strategy. Business schools must rethink both content and teaching methods to address this issue. (SK)

Hungarian business education in a restructuring era faces such challenges as underemphasis on corporate finance/accounting and overemphasis on bookkeeping, lack of status for marketing in the curriculum, and isolation of subjects with little practical application. The goal of sustainable development is a possible focus for business administration…

This article surveys current design management teaching and reports on recent research undertaken to pinpoint the essential ingredients of a curriculum to bring design into management courses. Curriculum recommendations are summarized under the following headings: design in business context, nature of design work, design and product strategies,…