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The Case Study Challenge--A New Approach to an Old Method.
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Romm, Tsilia; Mahler, Sophia – Management Education and Development, 1991
Instructional objectives for teaching with case studies are outlined, and techniques for using case studies are described. Combinations of objectives and methods for different situations are explored, and suggestions for practitioners on effective use of different case study types, with different populations, and at different phases of management…
Descriptors: Adult Education, Case Studies, Educational Objectives, Group Discussion
Using Computer Simulations in Management Education.
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Curry, Bruce; Moutinho, Luiz – Management Education and Development, 1992
Computer simulation is an ideal framework to encourage decision making, active learning, and motivation. Appropriate software should be judged in terms of realism, relevance, complexity, interface, administrative efficiency, and use of microcomputers. (SK)
Descriptors: Business Administration Education, Computer Simulation, Computer Software, Higher Education
Execution Makes It Happen: Have Marketing Educators Forgotten?
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Pascoe, Graham W. – Management Education and Development, 1992
Implementation is a more important management problem than design of marketing strategy. Business schools must rethink both content and teaching methods to address this issue. (SK)
Descriptors: Business Administration Education, Curriculum Development, Higher Education, Instructional Effectiveness