Descriptor
| Business Administration… | 1 |
| Curriculum Development | 1 |
| Higher Education | 1 |
| Instructional Effectiveness | 1 |
| Management Development | 1 |
| Marketing | 1 |
| Program Implementation | 1 |
Source
| Management Education and… | 1 |
Author
| Pascoe, Graham W. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedPascoe, Graham W. – Management Education and Development, 1992
Implementation is a more important management problem than design of marketing strategy. Business schools must rethink both content and teaching methods to address this issue. (SK)
Descriptors: Business Administration Education, Curriculum Development, Higher Education, Instructional Effectiveness
