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Direct linkYoung, Stephen P.; Baker, Vicki L. – Management Teaching Review, 2023
Managers are essential in the strategy-making process and often use the launch of new products to aide in the advancement of their selected organizations. This article links current management curriculum with the role of the product manager, introduces students to the concepts of strategy and product management, and encourages students to think…
Descriptors: Management Development, Design, Decision Making, Costs
White, Alexandra – Management Teaching Review, 2020
Using the premise of a fictional earbud company, "EarWorm," students in an introductory management course become EarWorm managers who problem-solve and make decisions about the best choices for their company. This article outlines this engaging and participatory exercise in detail. Students are able to directly connect course concepts to…
Descriptors: Administrator Role, Management Development, Introductory Courses, Teaching Methods
