This study aimed to explore how educational leaders in England experience and promote their own well-being. To address this, five semi-structured interviews were carried out with educational leaders who expressed that they had personally experienced high levels of well-being. Using Interpretative Phenomenological Analysis (IPA), four themes were identified, which highlighted that well-being is a subjective experience ('there's no blueprint'); that high levels of well-being are commonly described as feeling balanced ('maintain a balance'); that well-being is perceived as a personal responsibility ('you've got to find ways to manage that'); and that participants were leading by example in relation to well-being ('be a well-being supermodel'). Overall, this study emphasised that there is no one-size-fits-all approach to well-being, so educational leaders (and their colleagues) should be given space and personal autonomy to work out what works for them.