Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Computer Software | 1 |
| Course Descriptions | 1 |
| Curriculum Design | 1 |
| Data Analysis | 1 |
| Guidelines | 1 |
| Higher Education | 1 |
| Internet | 1 |
| Marketing | 1 |
| Retailing | 1 |
| Simulation | 1 |
| Statistical Analysis | 1 |
| More ▼ | |
Source
| Marketing Education Review | 1 |
Author
| Levin, Michael A. | 1 |
| Liu, Yiyuan | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkLiu, Yiyuan; Levin, Michael A. – Marketing Education Review, 2018
With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…
Descriptors: Teaching Methods, Data Analysis, Marketing, Curriculum Design
