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ERIC Number: EJ243735
Record Type: CIJE
Publication Date: 1981-Feb
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Making the Anti-Commercial: A Swiftian Approach.
Geiser, Patricia
Media and Methods, v17 n6 p1,8-9 Feb 1981
Describes a high school course in television in which students make "anti-commercials" that expose the techniques of the real commercial producers. Discusses the six steps in the production: (1) reading about and discussing commercials, (2) structuring directions, (3) writing scripts, (4) dividing production responsibilities, (5) taping, and (6) evaluating. (FL)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A