The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This narrative case study examines the identity development of two mixed-heritage (Korean/White and Korean/Japanese) university students in relation to Korean as a heritage language (HL) in New Zealand. The narratives of the two participants (Mia and Hannah) revealed that they grew up with different levels of exposure to the HL, which impacted…

This article is based on texts recorded during field studies carried out in Daugavpils in the summer of 2019. It compares the language of two representatives of older-generation intelligentsia and juxtaposes the findings with materials from an unpublished doctoral thesis by Malgorzata Ostrówka "Wspólczesna polszczyzna mówiona na Lotwie"…

This study discusses the impact of spatial, temporal and virtual mobility on how mobile individuals talk about language in their world, and how they use language offline and online to communicate over time and across space. We introduce the notion of "chronotopic translanguaging" to highlight the significance of merging time and place in…

The proficiency in vernacular has long been a methodological ethos pervasive among field researchers and--despite new dynamics of fieldwork--still overshadows discussions related to collaboration with translators and interpreters, which are either marginalized or hidden within the category of a 'research assistant'. The purpose of this study is to…

This study adopted a social network perspective to explore the academic discourse socialization experiences of eight degree-seeking multilingual international students at a university in eastern China. Based on a triangulation of ethnographic interviews, social network questionnaires, and supplementary sources (e.g., voluntarily submitted…

The paper focuses on translanguaging practices of highly skilled refugees in a transition program in Dutch higher education. The pathways for refugees to enter higher education are full of obstacles. Acquiring the new language at a university level is one of the biggest challenges. Many institutions offer 'transition programs' to prepare refugees…

This article derives from a three-year ethnographic project carried out in Norway focusing on language practices of Brazilian families raising their children multilingually. Analyses of interview data with two Brazilian parents demonstrate the relevance of examining intersectionally the participants' orientation to categorisations such as social…

This paper aims to demonstrate the implications of health mobility on language practices in the medical tourism industry in India and on the ways, language workers become entrepreneurs. Drawing from ethnographic fieldwork that traces the trajectories of three former students of Russian, we highlight their future aspirations as language learners…

The process of globalization, along with the advent of Internet technology, has resulted in the increasing presence of written mixed-language discourses produced and used by multilinguals in online spaces (e. g. online chat, instant messaging, and online discussion boards). Despite the fact that multilingual texts have become more visible and…

This paper reports on an experimental study investigating alternative communication modes to English as a Lingua Franca. The purpose was to examine the effectiveness of different modes of communication and to gain insight in communication strategies used by interlocutors to solve referential conflicts. Findings show that ELF may not necessarily be…

The aim of this study was to explore pragmalinguistic strategies employed by a group of Iranian English language learners when making refusals to invitations, requests, offers and suggestions in their first (Persian) and second (English) languages. Data were collected from 86 participants through a Discourse Completion Test (DCT). The social…

The process of internationalisation of higher education can be seen as fluctuating between two main discourses: economic competition and academic internationalisation (Bolsman & Miller 2008). Within the former type of discourse, internationalisation is constructed as a means to generate income, in competition with other institutions, through…