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Direct linkCampbell, Akua Asantewaa; Anderson, Jemima Asabea – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2023
This paper examines the determinant factors motivating language choice in churches in coastal Accra, an area characterized by a high degree of urbanization and multilingualism. As this region is also ethnically Gã, we survey the attitudes of Gã congregants to the use of other languages in their churches, bearing in mind the pressure faced by Gã…
Descriptors: Language Usage, Churches, Indigenous Populations, Indigenous Knowledge
Ana María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025
The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…
Descriptors: Advertising, Language Role, English (Second Language), Second Languages
Ito, Rika – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2021
This paper analyzes metalinguistic comments of two young Hmong Americans in the Minneapolis-St Paul area regarding their identity negotiation using tactics of intersubjectivity (Bucholtz & Hall 2004a, 2004b, 2005), the notion of brought-along identity (Williams 2008) and Zhang's (2017) sociohistorical perspectives in analyzing linguistic…
Descriptors: Hmong People, Asian Americans, Identification (Psychology), English (Second Language)
Wagner, Lauren – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2015
This article posits that "passing" is a manipulation of ambiguously embodied characteristics, linguistic practice, and ratification by other speakers. I explore discourses and practices of "passing" by post-migrant generation, diasporically-resident Moroccans who seek to be unmarked by migration when bargaining in Moroccan…
Descriptors: Immigrants, Language Usage, Discourse Analysis, Foreign Countries
Harrison, Michelle Anne – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2016
This article examines the current situation of regional language bilingual primary education in Alsace and contends that the regional language presents a special case in the context of France. The language comprises two varieties: Alsatian, which traditionally has been widely spoken, and Standard German, used as the language of reference and…
Descriptors: German, Language Variation, Bilingual Education, Elementary School Students
Mahili, Ifigenia – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2014
Today's corporate world is in a state of flux. The globalisation of business activity and the escalating economic crises force even small/medium enterprises to become international. This impacts on the competitiveness, profitability and survival of organisations, and as a result the companies' recruitment strategies and language policies,…
Descriptors: Greek, Global Approach, Business Communication, Language Usage
