Taking a photo-studio brand named "Naive Blue"([Chinese characters omitted]) as a case study, this article seeks to contribute to the understanding of translingual practices as stylistic strategies for commercial purposes in the era of globalization. Sociolinguistic analysis of the brand logo, shop signs and social media promotional…

The present study focuses on the language attitudes underlying patterns of stylistic variation in the speech of a female former President of the Spanish local Government of Murcia. We build on previous quantitative work demonstrating that this speaker shows unexpectedly high usage levels for nonstandard Murcian Spanish features in public speech,…

The situation once described by Hoffmann (1985), in which children grow up exposed to three languages from an early age, is a reality for an increasing number of families. In Europe--as elsewhere--greater mobility is leading to greater numbers of mixed-language couples (Piller 2002), and, by extension, multilingual families. For such families,…