The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

At a press conference in Japan, an L2-Japanese reporter questioned an L1-Japanese politician. Although the press conference was conducted in Japanese, the politician code-switched to English during their exchange. The reporter challenged the politician's code-switching; a confrontational exchange ensued. The reporter's reaction depicts the…

This article reports on the outcome of utilising a multilingual strategy that promotes translanguaging to support primary grade learners and the enablers and constraints of the implementation of such strategies. Purposive sampling was used to select two schools. Grade 5 and 6 learners (N = 162) and their teachers (N = 3) participated in the study.…