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Direct linkDuman, Steve; Locher, Miriam A. – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2008
This paper examines how two American presidential candidates, Barack Obama and Hillary Clinton, make use of a VIDEO EXCHANGE IS CONVERSATION metaphor on YouTube, a channel of communication that allows the exchange of video clips on the Internet. It is argued that the politicians exploit the metaphor for its connotations of creating involvement and…
Descriptors: Video Technology, Figurative Language, Discourse Analysis, Presidents
