Taking a photo-studio brand named "Naive Blue"([Chinese characters omitted]) as a case study, this article seeks to contribute to the understanding of translingual practices as stylistic strategies for commercial purposes in the era of globalization. Sociolinguistic analysis of the brand logo, shop signs and social media promotional…

This article explores the carefully managed semiotic complex found in the Corsican village of Pigna with respect to the themes of pride and profit in the valuation of minority languages. This complex includes the careful coordination of color, graphics, the use of the Corsican language, as well as high-tech soundscaping of place through QR codes…

This article discusses how stylization sheds light on the role of authenticity as an increasingly relevant concept in sociolinguistics. Building on research on style, crossing, and mock language use, the article demonstrates how multilingual stylization provides speakers with a wider range of resources for navigating and negotiating borders and…

This paper investigates code-switching and script-switching in medieval documents from the Cairo Geniza, written in Judaeo-Arabic (Arabic in Hebrew script), Hebrew, Arabic and Aramaic. Legal documents regularly show a macaronic style of Judaeo-Arabic, Aramaic and Hebrew, while in letters code-switching from Judaeo-Arabic to Hebrew is tied in with…

This article analyzes stylized pronunciations of English by Japanese speakers on televised variety shows in Japan. Research on style and mocking has done much to reveal how linguistic forms are utilized in interaction as resources of identity construction that can oftentimes subvert hegemonic discourse (Chun 2004). Within this research area,…

Taking an interactional sociolinguistic approach, this study explores how multicultural and multilingual siblings interact with their Spanish grandfather and how, through the use of styling and stylization in these interactions, they negotiate and construct multicultural family identities. Using Tannen's power and solidarity framework, I analyze…

The situation once described by Hoffmann (1985), in which children grow up exposed to three languages from an early age, is a reality for an increasing number of families. In Europe--as elsewhere--greater mobility is leading to greater numbers of mixed-language couples (Piller 2002), and, by extension, multilingual families. For such families,…

This paper begins by looking at responses to Bernstein in Germany in the 1970s that criticized his notions of class difference in sociolinguistic codes. As part of a re-examination of Bernstein's ideas, the paper goes on to look at the current communicative situation in German education where urban schools have many second-generation immigrant…