The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Dualist Hungary (1867-1918) was the linguistically most diverse would-be nation-state in the long nineteenth century, with less than half of its citizens speaking Hungarian as their home language and more than two-fifths being ignorant of it. The Nationalities Act of 1868 accommodated the language of court proceedings to that of the parties, but…

Professional interpreters are obliged by their codes of ethics to interpret the speakers' speech faithfully, including offensive, profane or vulgar language. In order to achieve this goal, interpreters need to be pragmatically competent, so as to understand the intention and effect of the offensive remark in the source language and be able to…

The proficiency in vernacular has long been a methodological ethos pervasive among field researchers and--despite new dynamics of fieldwork--still overshadows discussions related to collaboration with translators and interpreters, which are either marginalized or hidden within the category of a 'research assistant'. The purpose of this study is to…

The research question of the present paper is the following: to what degree (if any) is gender relevant as an explanatory factor in, firstly, the process of assimilation and later, the process of (re)vitalisation of indigenous and minority languages in northern Fenno-Scandia (the North Calotte)? The assimilation of the ethnic groups in question…

This paper aims to demonstrate the implications of health mobility on language practices in the medical tourism industry in India and on the ways, language workers become entrepreneurs. Drawing from ethnographic fieldwork that traces the trajectories of three former students of Russian, we highlight their future aspirations as language learners…

This paper reports on an experimental study investigating alternative communication modes to English as a Lingua Franca. The purpose was to examine the effectiveness of different modes of communication and to gain insight in communication strategies used by interlocutors to solve referential conflicts. Findings show that ELF may not necessarily be…

From a critical sociolinguistic perspective, this article investigates the written linguistic practices of 20 labor migrants from heterogeneous backgrounds who organized their life trajectories in an "ethnic" call shop in a marginal neighborhood near Barcelona. This was a late capitalist institution informally providing the undocumented…

Today's corporate world is in a state of flux. The globalisation of business activity and the escalating economic crises force even small/medium enterprises to become international. This impacts on the competitiveness, profitability and survival of organisations, and as a result the companies' recruitment strategies and language policies,…