The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This narrative case study examines the identity development of two mixed-heritage (Korean/White and Korean/Japanese) university students in relation to Korean as a heritage language (HL) in New Zealand. The narratives of the two participants (Mia and Hannah) revealed that they grew up with different levels of exposure to the HL, which impacted…

Multilingual families and their language policies have attracted considerable attention in recent sociolinguistic work. Adding to this line of research, this article focuses on a case study of a transnational Polish family living in Norway and investigates the role adolescent children may play in the formation of family language policies. To this…

This study adopted a social network perspective to explore the academic discourse socialization experiences of eight degree-seeking multilingual international students at a university in eastern China. Based on a triangulation of ethnographic interviews, social network questionnaires, and supplementary sources (e.g., voluntarily submitted…

Translanguaging has gained prominence as a way to understand multilingual practices and draw on these in additional language teaching, but questions remain regarding its application in various educational contexts. This study investigates the significance of translanguaging across instructional settings by comparing discourses of markedness in…

In this article, I present and discuss a commemorative book project to mark the fortieth anniversary of the Greek School of Lausanne. I examine the continuities and discontinuities of the notions of language, identity and community as these were represented through the voices of former Greek state officials, teachers and pupils. I take a long…