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Hahn, Jee-Won; Hatfield, Hunter – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2011
Brown and Levinson's ([1978] Politeness: Some universals in language use, Cambridge University Press, 1987) politeness theory has been criticized as being ethnocentric by displaying a Western preoccupation with autonomy and individualism. Many non-western societies, it is argued, are better understood by appealing to cultural discernment or group…
Descriptors: Interpersonal Communication, Language Usage, Intimacy, Foreign Countries