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Direct linkDemetriou, Cynthia – NACADA Journal, 2005
Since the mid-1990s, social norms theory has become prevalent in student development literature and research. Subsequently, social norms interventions to change student behavior have spread across campuses nationwide through marketing campaigns. Theorists and practitioners have applied the social norms approach to primarily health-related student…
Descriptors: Student Behavior, Prevention, Student Development, Behavior Standards
