Suggests that college administrators redirect their attention from studying attrition rates to enacting retention strategies based on responding to student needs and providing a more meaningful educational experience. Several studies dealing with the development of retention programs are reviewed. (JAC)

Describes the mentoring program at Canisius College, New York. Program evaluation showed it had a positive impact on the retention and academic performance of freshmen and provided an opportunity to demonstrate the college's concern for students. Both faculty and students reported benefits from the program. (JAC)