Descriptor
| Advocacy | 1 |
| Citizenship Responsibility | 1 |
| Communication Skills | 1 |
| Democratic Values | 1 |
| Elementary Secondary Education | 1 |
| Ethics | 1 |
| Program Implementation | 1 |
| Propaganda | 1 |
| Public Relations | 1 |
Source
| NASSP Bulletin | 1 |
Author
| Martinson, David L. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedMartinson, David L. – NASSP Bulletin, 1999
A genuine, ethical public-relations program must not center around capitulation in the face of criticism from particular persons or interest groups. Nor should it be directed at propagandizing or browbeating the public into submission. Instead, PR programs should strive to achieve mutual understanding via symmetric, two-way communication. (9…
Descriptors: Advocacy, Citizenship Responsibility, Communication Skills, Democratic Values
