The counselor works in a difficult position, and school guidance programs are in jeopardy today. To develop meaningful programs, administrators must hire counselors who will meet the needs of the school and participate in the evaluation of program outcomes. (MD)

Traditional school administrative policy often establishes the structure and organization of the school first; from this structure, the program and curriculum then follow. By contrast, a case study is offered of an educational change as support for the reverse sequence, whereby the school program can be the determiner of school organization. (CJH)

Describes in sequence the key considerations involved in planning an effective program for communications among a school's staff members. Covers program goals, communications needs analysis, responsibility, credibility, communications rights of employees, necessary attitudes, planning steps, appropriate channels and network patterns,…