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Elementary Secondary Education2
Program Development2
Public Relations2
Administrator Guides1
Administrator Role1
Organizational Communication1
Program Implementation1
School Community Relationship1
School Districts1
Teachers1
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NASSP Bulletin2
Author
Sikula, Roberta R.1
Swedmark, Donald C.1
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Guides - Non-Classroom2
Journal Articles2
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A Crucial Issue, School-Community Relations: A Systematic Approach.
Peer reviewed Peer reviewed
Sikula, Roberta R. – NASSP Bulletin, 1981
Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)
Descriptors: Elementary Secondary Education, Organizational Communication, Program Development, Program Implementation
Competencies and Skills for an Effective School Public Relations Program.
Peer reviewed Peer reviewed
Swedmark, Donald C. – NASSP Bulletin, 1979
Identifies eight competencies needed to implement a school public relations program and reviews some of the basic ideas associated with each competency. (Author)
Descriptors: Administrator Guides, Administrator Role, Elementary Secondary Education, Program Development