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Elementary Secondary Education	2
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Public Relations	2
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Organizational Communication	1
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NASSP Bulletin

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Martinson, David L.	1
Sikula, Roberta R.	1

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Journal Articles	2
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Reports - Evaluative	1

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A Crucial Issue, School-Community Relations: A Systematic Approach.

Peer reviewed

Sikula, Roberta R. – NASSP Bulletin, 1981

Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

Descriptors: Elementary Secondary Education, Organizational Communication, Program Development, Program Implementation

School Public Relations: The Public Isn't Always Right.

Peer reviewed

Martinson, David L. – NASSP Bulletin, 1999

A genuine, ethical public-relations program must not center around capitulation in the face of criticism from particular persons or interest groups. Nor should it be directed at propagandizing or browbeating the public into submission. Instead, PR programs should strive to achieve mutual understanding via symmetric, two-way communication. (9…

Descriptors: Advocacy, Citizenship Responsibility, Communication Skills, Democratic Values