Hall and Hord's (2005) concerns-based adoption model (CBAM) served as the framework to study a districtwide implementation of Rachel's Challenge in Rockwall, Texas. This article describes CBAM principles and strategies that were used to increase awareness of the change process during the first year of implementing the character education program.…

After undertaking a study of values education and ethical behavior in fall 1982, the Baltimore County (Maryland) Public Schools formed committees involving more than 2,000 people. Innovative projects involving computer ethics, coaches as role models, academic honesty, and "culture nights" to celebrate the community's ethnic backgrounds…

Describes the Central New York Education Consortium's efforts to develop university-school district partnerships and devise a positive approach to ethical instruction. The group identified essential "schools of character" aspects, such as clean, orderly environment, constant curriculum evaluation criteria, administrator role modeling,…

A genuine, ethical public-relations program must not center around capitulation in the face of criticism from particular persons or interest groups. Nor should it be directed at propagandizing or browbeating the public into submission. Instead, PR programs should strive to achieve mutual understanding via symmetric, two-way communication. (9…

Character education's goal is to help young people know, care about, and act on core ethical values such as fairness, honesty, kindness, respect for others, and responsibility. In this interview, a high school principal in Memphis, Tennessee, explains how staff implemented a separate character-education course. (MLH)