Describes tenets of continuing professional education marketing: identify target audience, define mission, assess community needs, identify competition, establish credibility, develop marketing plans, provide options, evaluate, and develop high-quality programs. Offers advice for pricing, cancellations, new courses, promotion expenses, direct…

Skills transfer will occur if planners (1) structure expectations (clarify objectives, focus on behavior, keep expectations achievable and consistent, ensure learner ownership); (2) improve skills (keep objectives at the correct level of cognitive domain, focus on applications, integrate training with the natural environment); and (3) establish…