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Direct linkKotler, Philip; Goldgehn, Leslie A. – New Directions for Community Colleges, 1981
Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…
Descriptors: Community Colleges, Declining Enrollment, Definitions, Program Development
