Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

Reviews the literature in the ERIC collection regarding the role of institutional research in the community college planning process. Addresses comprehensive and master planning, budgeting, program planning and evaluation, student follow-up, student information systems, and computer support. (DD)

Discusses the growth of the assessment movement, reviews the different measures of student performance being requested by state agencies, and describes institutional responses to state mandates. Offers guidelines for implementing an effective assessment program. (DMM)