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Caution! Marketing May Be Hazardous to Your Institutional Health.
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Gollattscheck, James F. – New Directions for Community Colleges, 1981
Warns that, without careful planning and implementation, marketing can bring about unwanted changes that result in stress within the institution and between the institution and the community. States that marketing must be an integral part of long-range planning and directly related to the goals of the college. (DD)
Descriptors: Change Strategies, Community Colleges, Curriculum Problems, Long Range Planning